You want maximum bang for your buck
We offer lower rates than the larger companies (just try to find this information on their websites). We'll provide you with a line-itemed estimate so you will see exactly how your budget is allocated. Larger companies won't do this; they have higher costs they don't want you to know about. We work efficiently, minimizing the total cost- and we sweat the details so you can concentrate on your business.

Compare by Total Value
Affordability is more than lower cost: it's total value. One element of value is return on investment. Even a beautiful site can miss the mark on the business case or selling efficiency. Understanding your business or organization's revenue model and target markets is a critical step in defining success criteria. If you need marketing or content definition for your project, our Site Analysis service will deliver a professional project design document that defines your site's goals and content, and includes a line-itemed proposal. We also bring to the table advanced imaging, Flash, audio, and 3D visualization, so we can create any idea you may have.


Cost Items and Variables
Website costs consist of design complexity, content scope (not just number of pages, but also format complexity), functionality such as e-commerce or database programming, cost of assets such as photography and copywriting, and technical ISP server/hosting requirements.

Estimates and Bidding
We can work on a fixed-cost estimate basis, or by the hour (time and materials), whichever you prefer. A fixed-cost estimate requires that we have a clear understanding of your project via a detailed project description- if you need such a web plan, we provide can help you create a project Design Document (see our Site Analysis service below).

Our standard rate is $75/hr. This by itself doesn't mean much until you see how fast and efficient we are. We do not add contigency costs nor do we have built-in hidden costs for overhead. You can find cheaper designers, but consider their overall business and marketing experience. (We're not fresh out of design school.)

We treat your project as a custom project. However, we have provided a guide below with typical project costs. Contact us and we can help define your project and provide a fixed-cost bid that fits your budget.

Below you will find typical costs for web, CD, logo/identity and presentation projects. Remember, you get what you pay for- the cheapest packages may not achieve your marketing goals! But you control the budget: we won't nickel and dime you and we won't upsell unnecessary elements.

Identity Design:

Logos, Taglines and Color Analysis - typically $100-700 dollars. Logos can be tricky, as we never know how many revisions we have to do to please the client, so we may ask for hourly billing with built-in not-to-exceed caps, so you control the cost.

Web:

Site Analysis - Planning is the most important- and most-often overlooked- step. A professionally prepared web/marketing plan will make the project bid-process much more effective and meaningful when used as an RFQ. We offer full marketing and project-definition consulting. If you do not have a specific revenue and content plan for your project, we can provide you with on-site consulting resulting in a professional project design document (billed hourly, typically $300-600). This document includes a specific fixed-bid proposal; we do not charge you for proposal development time, and we are glad to initially meet with you at no cost.

Basic Sites - Basic layout, 1 design with variations, 2-4 pages with simple content layouts, and all content provided to us, ready to go. $1000 (not including hosting)

Standard Sites - Custom multiple-choice designs with 4-7 subpages with marketing consulting, highly-formatted content and contact form. $1.5K-4K depending on scope (not including hosting)
See example

Premium Sites - Advanced layout with unlimited pages with highly formatted content, email form, with image research and/or copywriting. $5K-7K depending on scope. (not including hosting)
See example

e-Commerce, Dynamic-content, Database - $8K-$15K (not including hosting)
See example

Flash Elements - add $200-2000 to the total. Full Flash sites or highly complex elements can be more.

Site Positioning/Traffic Generation- Priced per keyword per major engine, basic costs start about $500, plus a recommended maintenance program. Don't skip site publicity, traffic is a key element of success. We can also help with active site marketing.

Presentation Media:

Presentations and CD-ROMs- these projects can range from very simple PowerPoint projects to advanced CD-ROM with 3D or video assets. Plan to spend a few hundred for a basic presentation to several thousand for an advanced interactive or video-based CD-ROM. Ask about our very cool business-card sized and multi-shaped CDs (shown above). CD costs may include packaging, printing and, for large deployments, replication.

Contract and Billing
We have found that billing in thirds is good business practice. We ask for one third up-front, one-third at the design approval milestone and the remainder at site launch. We also provide hard-copy invoices and appropriate tax information.

We provide an easy-to-read standard development contract that protects both parties. We also guarantee your privacy and protect your business model; non-disclosure agreements are fine with us.

Contact Media Alchemy today! A friendly associate will discuss your project in detail. We are glad to meet with you at your office, with no obligation. Our offices are located in Buckhead.